COMPANY SIZE: 50–500 employees, Series B+, $20M–$200M ARR IDEAL ROLE: CFO / VP Finance, Finance Ops Manager, Accounts Payable Specialist, Corporate Treasurer, Procurement Lead INDUSTRY: B2B SaaS, fintech, e-commerce, logistics, professional services TRIGGER SIGNALS: Series B or later funding round, outgrowing Expensify or Brex, board pressure to reduce burn, scale past $50M ARR, treasury product adoption
POSITIONING ANGLE Ramp's ICP buys SignalFlow because they've solved spend visibility and now face the revenue attribution problem. Finance teams at Series B+ companies are under pressure to show ROI on all their tools. Lead with the gap between financial intelligence and pipeline intelligence — Ramp knows where money goes, SignalFlow knows where revenue comes from. SUBJECT LINE Your Ramp setup is solid — now let's fill the pipeline OPENING (first 2 sentences) Ramp's been a game-changer for finance teams drowning in expense reports — and if you're here, yours probably is too. But here's the gap we're seeing: your spend is optimized. Your cards are under control. Your AP is automated. And yet the board is still asking where the pipeline is.
1. LINKEDIN: CFO or Finance Ops hire at a company that raised Series B+ → budget unlocked, finance stack modernization window 2. JOB BOARDS: "Finance Operations Manager" or "VP Finance" hire → finance function scaling, tooling under evaluation 3. CRUNCHBASE: Series B/C/D round announced → board pressure to show ROI typically follows a new raise 4. TWITTER/X: CFO or founder posts about burn rate or "unit economics" → cost optimization pressure, SignalFlow opportunity 5. GITHUB: Finance tooling integrations or API connections to Ramp → customer is actively using Ramp, expansion opportunity