agency
Positioning & branding
Agencies · Battle card
Positioning Seven vs SignalFlow
Cohort-based positioning consultancy from April Dunford; agencies resell it as a 6-week engagement.
Positioning
Positioning Seven is April Dunford's ($2B-worth repositioned) cohort program — a 6-week live course that walks agency owners through her "Obviously Awesome" methodology: competitive alternatives, unique attributes, value, target customers. Agencies often resell the output as a paid positioning engagement for their own B2B clients.
Pricing
Cohort tuition is ~$2,300 per agency operator; clients are then re-quoted $10K–$25K for a derived positioning engagement.
Primary use case
B2B-focused marketing or growth agency wants a credible, methodology-backed positioning offering for clients stuck in category-unclear territory.
Key gaps
- Tuition teaches the methodology; it does not fill the agency's roster with buyers
- Live cohort only runs 2–3x per year, so application-window prospects go cold
- No client-acquisition funnel for the agency beyond the April Dunford brand halo
- Agencies that finish the cohort still hand-build prospect lists in spreadsheets
Our wedge
Positioning Seven makes the agency smarter about positioning; SignalFlow makes the agency busy running sprints. The agent researches each prospect's category confusion, drafts an opener that references the prospect's own website evidence of "we're not sure which bucket we sit in," and follows up until the intro call books — turning positioning-class graduates into positioned agencies with actual clients.
Bring this battle card to a live reply
SignalFlow's agent watches every inbound reply — when a prospect names this competitor, it queues a wedge-tuned follow-up draft in your dashboard within minutes.
See Autopilot — $99/mo →