agency
Positioning & branding
Agencies · Battle card
StoryBrand vs SignalFlow
Messaging framework + BrandScript for SMBs; agencies buy it to deliver positioning sprints.
Positioning
StoryBrand is the Donald Miller framework packaged as a B2B certification program — agencies pay to become certified Marketers, then resell a 6-week messaging sprint to their SMB clients. Strong narrative structure ("a character has a problem and meets a guide who gives them a plan"), seven-part BrandScript, and a built-in funnel blueprint.
Pricing
Certification starts ~$1,500 per seat, annual renewal ~$400; client engagements then priced by the agency as a 6-week sprint, typically $5K–$15K.
Primary use case
Marketing or branding agency wants a turnkey framework to deliver a positioning sprint to local-business clients without building the playbook from scratch.
Key gaps
- Certification teaches the framework — it does NOT deliver clients to the agency
- StoryBrand agencies still rely on referrals and organic content for their own pipeline
- BrandScript output is static; no agent updates positioning as the SMB's offer evolves
- No cold outbound tooling built into the certified-marketer kit
Our wedge
StoryBrand tells the agency what to say; SignalFlow tells the agency WHO to say it to. The agent researches each prospect's current positioning, drafts a cold email that references the prospect's own narrative gap, and books the intro — so the certified marketer walks into a sprint engagement with a client who already knows their BrandScript is overdue.
Bring this battle card to a live reply
SignalFlow's agent watches every inbound reply — when a prospect names this competitor, it queues a wedge-tuned follow-up draft in your dashboard within minutes.
See Autopilot — $99/mo →