home-services
Roofing & exterior
Home services · Battle card
Roofr vs SignalFlow
Roofing-specific CRM, instant roof-measure reports, and proposal builder for residential roofers.
Positioning
Roofr is a CRM-plus-measurement engineer built specifically for roofers — satellite roof-measure reports that turn an address into a shingle count in minutes, a proposal generator that spits out homeowner-ready PDFs, and a pipeline view that ranks roof-prospect leads by probability. Heavy on the residential replacement market.
Pricing
CRM-only plans from $80/mo; measurement bundles custom-quoted at $50–$250/mo per user.
Primary use case
Residential roofer wants a satellite-measure tool built into the CRM so they can quote a homeowner the same day the lead lands.
Key gaps
- The CRM is reactive — leads must come from elsewhere first
- Roof-measure reports are satellite-derived; no agent-built cold pipeline to deliver them to
- Email and SMS tools are template-only
- No ICP-personalized cold drafts to pre-qualify roof prospects
Our wedge
Roofr tells the roofer exactly how many squares to quote; SignalFlow tells the roofer which homeowners to send the quote to in the first place. The agent researches each prospect address (roof age from permits, recent storm activity, neighborhood comps), drafts a roof-specific opener with the satellite-measure insight already in it, and books the inspection — so the roofer's Monday morning opens with five warm inspections instead of an empty scheduled list.
Bring this battle card to a live reply
SignalFlow's agent watches every inbound reply — when a prospect names this competitor, it queues a wedge-tuned follow-up draft in your dashboard within minutes.
See Autopilot — $99/mo →