General
Cold Outreach
Touch 1 (Initial)
Consultative
General: Mutual Connection Email
Why this works
Warm intro dramatically raises reply rates — the mutual connection creates implicit trust and reduces the 'who is this person' friction. The social proof is specific (metric) and comes from a named referral.
Subject Line
To:
{{firstName}} — {{mutualName}} suggested I reach out
Email Body
Hi {{firstName}},
{{mutualName}} suggested I reach out — we worked together on their outbound motion a few months ago and they mentioned {{company}} as a company doing interesting work in the {{industry}} space.
Quick context on what we do: SignalFlow runs autonomous outbound campaigns for B2B companies — ICP research, email drafting, reply detection, and follow-up, all handled by agents rather than a BDR team. {{mutualName}} is getting {{metric}} reply rate with a fraction of the manual effort.
Not sure if outbound is something you're actively building at {{company}}, but {{mutualName}} thought the connection was worth making.
— {{senderName}}
Personalization Variables
{{firstName}}
First Name — e.g. Sarah
{{company}}
Company — e.g. Acme Corp
{{painPoint}}
Pain Point — e.g. outbound reply rates
{{senderName}}
Your Name — e.g. Alex
{{round}}
Funding Round — e.g. B
{{quarter}}
Quarter — e.g. Q3
{{calLink}}
Calendar Link — e.g. cal.com/...
{{mutualName}}
Mutual Contact — e.g. Jordan
{{metric}}
Metric — e.g. 14%
{{milestone}}
Milestone — e.g. hit $10M ARR
{{industry}}
Industry — e.g. B2B SaaS
{{theirQuestion}}
Their Question — e.g. how fast does onboarding take?
{{answerShort}}
Answer — e.g. about 48 hours
{{timeframe}}
Timeframe — e.g. 6 months
{{reasonForCanceling}}
Churn Reason — e.g. too manual to set up
{{specificFix}}
Fix Description — e.g. the setup wizard is now automated
{{newCompany}}
New Company — e.g. Vercel
{{topic}}
Post Topic — e.g. PLG motion
{{specificPoint}}
Specific Point — e.g. why bottoms-up wins
{{monthsAgo}}
Months Ago — e.g. 4
{{url}}
Site URL — e.g. signalflow-24-202201.polsia.app
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