General
Reactivation
Touch 1 (Initial)
Direct
General: Reactivation Email (6+ Months)
Why this works
Reactivation emails work best when they acknowledge the gap honestly and offer something new (shipped features, improved research) as the reason to re-engage, rather than just 'checking in.'
Subject Line
To:
{{firstName}} — checking in, still relevant?
Email Body
Hi {{firstName}},
I worked with {{company}} about {{monthsAgo}} months ago — at the time we were talking about how to handle outbound without adding headcount.
Not sure if that's still on your radar or if things have shifted, but wanted to check in. We've shipped a lot since then — the ICP research layer is significantly more sophisticated, and we've added reply detection across the full campaign.
If outbound is something you're revisiting, happy to pick up where we left off. If not, no worries — just wanted to make sure the door was still open on my end.
— {{senderName}}
Personalization Variables
{{firstName}}
First Name — e.g. Sarah
{{company}}
Company — e.g. Acme Corp
{{painPoint}}
Pain Point — e.g. outbound reply rates
{{senderName}}
Your Name — e.g. Alex
{{round}}
Funding Round — e.g. B
{{quarter}}
Quarter — e.g. Q3
{{calLink}}
Calendar Link — e.g. cal.com/...
{{mutualName}}
Mutual Contact — e.g. Jordan
{{metric}}
Metric — e.g. 14%
{{milestone}}
Milestone — e.g. hit $10M ARR
{{industry}}
Industry — e.g. B2B SaaS
{{theirQuestion}}
Their Question — e.g. how fast does onboarding take?
{{answerShort}}
Answer — e.g. about 48 hours
{{timeframe}}
Timeframe — e.g. 6 months
{{reasonForCanceling}}
Churn Reason — e.g. too manual to set up
{{specificFix}}
Fix Description — e.g. the setup wizard is now automated
{{newCompany}}
New Company — e.g. Vercel
{{topic}}
Post Topic — e.g. PLG motion
{{specificPoint}}
Specific Point — e.g. why bottoms-up wins
{{monthsAgo}}
Months Ago — e.g. 4
{{url}}
Site URL — e.g. signalflow-24-202201.polsia.app
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