Ecommerce
Cold Outreach
Touch 1 (Initial)
Direct
Cold Email for Ecommerce: B2B Wholesale Expansion
Why this works
Opens with the specific DTC growth ceiling — wholesale/B2B expansion — rather than the generic pitch. DTC founders who are thinking about the next phase of growth recognize this immediately.
Subject Line
To:
{{company}} — wholesale expansion is a different game
Email Body
Hi {{firstName}},
I noticed {{company}} has been growing fast in DTC — congrats on the trajectory.
Most DTC brands that hit a certain scale run into the same wall: your best growth lever at this stage isn't another Facebook campaign. It's landing 2–3 wholesale or B2B partnerships that bring recurring volume without CPI pressure.
SignalFlow was built for ecommerce teams running that B2B outbound motion — the pitch to retailers, the outreach to potential distribution partners, the follow-up sequences that don't sound like every other DTC brand's template.
We're working with a handful of consumer brands who replaced their agency or manual SDR with an outbound agent that handles the research, drafting, and follow-up for B2B partnership outreach.
Curious whether that's on your radar for Q{{quarter}}.
— {{senderName}}
Personalization Variables
{{firstName}}
First Name — e.g. Sarah
{{company}}
Company — e.g. Acme Corp
{{painPoint}}
Pain Point — e.g. outbound reply rates
{{senderName}}
Your Name — e.g. Alex
{{round}}
Funding Round — e.g. B
{{quarter}}
Quarter — e.g. Q3
{{calLink}}
Calendar Link — e.g. cal.com/...
{{mutualName}}
Mutual Contact — e.g. Jordan
{{metric}}
Metric — e.g. 14%
{{milestone}}
Milestone — e.g. hit $10M ARR
{{industry}}
Industry — e.g. B2B SaaS
{{theirQuestion}}
Their Question — e.g. how fast does onboarding take?
{{answerShort}}
Answer — e.g. about 48 hours
{{timeframe}}
Timeframe — e.g. 6 months
{{reasonForCanceling}}
Churn Reason — e.g. too manual to set up
{{specificFix}}
Fix Description — e.g. the setup wizard is now automated
{{newCompany}}
New Company — e.g. Vercel
{{topic}}
Post Topic — e.g. PLG motion
{{specificPoint}}
Specific Point — e.g. why bottoms-up wins
{{monthsAgo}}
Months Ago — e.g. 4
{{url}}
Site URL — e.g. signalflow-24-202201.polsia.app
See what your ICP's templates should look like
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