Ecommerce
Follow-Up
Touch 2 (Follow-Up)
Direct
Follow-Up for Ecommerce: B2B Expansion Reframe
Why this works
Day 3 reframe that positions B2B expansion as a layer on top of DTC, not a replacement. The '2 hours to set up' specificity makes the ask concrete, not abstract.
Subject Line
To:
Re: {{originalSubject}} — DTC to B2B
Email Body
Hi {{firstName}},
Following up — I know DTC outreach is probably not your biggest priority.
But the brands in your category who are growing fastest right now are the ones who figured out the B2B/outbound layer on top of their DTC motion. Not replacing it — layering it.
SignalFlow's outbound agents handle the B2B expansion layer: ICP research on potential wholesale partners, retailers, and distribution channels, personalized outreach, and follow-up sequences. The whole motion takes about 2 hours to set up and runs itself after that.
We have a free ICP teardown if you want to see what the targeting framework would look like for your category. Takes 90 seconds.
— {{senderName}}
Personalization Variables
{{firstName}}
First Name — e.g. Sarah
{{company}}
Company — e.g. Acme Corp
{{painPoint}}
Pain Point — e.g. outbound reply rates
{{senderName}}
Your Name — e.g. Alex
{{round}}
Funding Round — e.g. B
{{quarter}}
Quarter — e.g. Q3
{{calLink}}
Calendar Link — e.g. cal.com/...
{{mutualName}}
Mutual Contact — e.g. Jordan
{{metric}}
Metric — e.g. 14%
{{milestone}}
Milestone — e.g. hit $10M ARR
{{industry}}
Industry — e.g. B2B SaaS
{{theirQuestion}}
Their Question — e.g. how fast does onboarding take?
{{answerShort}}
Answer — e.g. about 48 hours
{{timeframe}}
Timeframe — e.g. 6 months
{{reasonForCanceling}}
Churn Reason — e.g. too manual to set up
{{specificFix}}
Fix Description — e.g. the setup wizard is now automated
{{newCompany}}
New Company — e.g. Vercel
{{topic}}
Post Topic — e.g. PLG motion
{{specificPoint}}
Specific Point — e.g. why bottoms-up wins
{{monthsAgo}}
Months Ago — e.g. 4
{{url}}
Site URL — e.g. signalflow-24-202201.polsia.app
See what your ICP's templates should look like
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